STORE (/STORE)

Structural decision: the store is a regular page of product cards, not Squarespace Commerce. Every buy button points at its Stripe payment link, which is where the catalog and the automated fulfillment already live. Delete the Squarespace Commerce products entirely so there is one payment rail, one source of truth. Cards use the ebook and workbook cover art; Ruthie owns thumbnails.

PAGE INTRO

THE STORE

Every product below is a piece of the Mindset Performance System™: written by a licensed clinician, built for competitive athletes, delivered instantly as a PDF to your inbox.

PRODUCT CARDS, IN DISPLAY ORDER

Play Free, $37 (LIVE NOW)

The entry point. A 40-page mental performance system for competitive athletes: four named patterns, three protocols, and a confidence approach built on evidence instead of affirmations.

[ GET THE EBOOK ]

Play Free Fillable Workbook, $27

The system in working form. Fillable exercises that turn the Play Free concepts into the athlete's own patterns, cue phrases, and protocols.

Protocol Cards, $17

The tools without the theory. Printable cards for the activation sequence, Flush It, and cue phrases: bag-ready, bench-ready.

Play Free for Parents, $47

The parent's side of the system. What to say after a bad game, what to stop saying, and how to support performance without adding pressure.

Coach Toolkit: MPS™ for Teams, $97

The system for the room. Team-level protocols, practice-ready language, and a framework for building culture that survives losing streaks. Staff license available at $197.

Delivery guard applies: only Play Free ships with a live buy button on day one. The other four cards launch with a "Notify me" email block in place of the button, swapped out as each Stripe link is reactivated and test-purchased per the 6-Week Launch. The ten MPS™ courses, the $397 bundle, and the membership stay off the site until the flagship decision is made; do not publish a course wall before the spearhead has buyers.